FRANCON’s ‘Scene’ retail installation stands as a testament to the brand’s dedication to quality and an unconventional approach to fashion. The team detaches its development process from traditional fashion industry timelines, producing limited-edition pieces that focus on settings rather than seasons. Their designs resonate with distinct occasions and moods. New items are introduced on the team’s schedule, creating a continuous body of work. Production takes place in small family-owned factories and ateliers in Italy, Poland and The Netherlands.

An impressive light installation by artist Arnout Meijer adorns ‘Scene.’ The temporary, site-specific light artwork, ‘Second Sun,’ bathes ‘Scene’ in the deep ,warm glow of the sunset. This dynamic installation mimics the slow but grand transformation of the sky during twilight. In the dark days of December, the light can create an intriguing effect, as the sun seems to set in an unconventional direction. At night, the light engenders a powerful image that varies with each visit to the Lobby.